Sunlight Is on An Empowerment Mission, One Woman at A Time
With the urbanization rate of Nigeria at 4.3%, according to the African Population Studies, women living in rural areas lack access to decent nutrition, health, and social services. Sunlight has stepped in to drive women empowerment towards improving the lives and wellbeing of Nigerian women. One of the ways these women are reached is through the “Shakti” program; a business-inclined women empowerment program where Unilever products are provided for these women to start petty trading. These products serve as start-up capital which these women use to increase/start their trade and provide for their families. Over 3000 women have benefitted from the Shakti Program, with an earnings growth of more than 400% and these women extending the support to other women in their network. Sunlight’s purpose and fight to empower women are practical and direct.
In 2019, Sunlight also collaborated with Style House Files: the conveners of Lagos Fashion Week and through their Fashion Focus Fund supported 2 young female designers, Chechi Arinze and Titi Bello with the sum of ₦2, 000, 000 each towards the growth of their businesses. They were chosen for their passion and work towards empowering other designers; which is aligned with Sunlight’s purpose. Sub-Saharan Africa’s fashion market is worth $31 billion with Nigeria accounting for 15% of that at $4.7 billion. Regardless of these numbers, an average Nigerian designer finds it difficult to get capital to start or scale up due to the challenges that fashion entrepreneurs face, including being taken as seriously as other start-ups from other industries such as tech and agriculture.
Continuing to empower women through fashion, Sunlight will be the official co-sponsor of Lagos Fashion Week 2019. For this partnership two designers Vathiswa by Keji and Zurizola Woman by Chibuzor, who train other women at SHF’s Fashion Focus Funds, have been chosen to make and showcase a Sunlight collection at the Lagos Fashion Week 2019 where all sales proceeds go back to the designers to grow their businesses.
Sunlight; actively empowering and motivating women all over Nigeria.
The Sunlight Woman; a woman who has been inspired by Sunlight and has chosen to continue empowering other women.
Follow Sunlight’s journey on Social Media:
Hashtag : #StyleBySunlight
About Unilever Ghana and Nigeria
Unilever Ghana Nigeria is where great people, terrific brands and proud traditions converge, to meet and satisfy the needs of people and families across Nigeria. We anticipate the aspirations of our consumers and customers and respond creatively and competitively with branded products and services that are good for them and good for others.
Many of Unilever Ghana Nigeria’s brands are household names and very much a part of both Ghana and Nigeria’s history. These are Lipton, Close Up, Pepsodent, Knorr, Royco, OMO, Sunlight, Lux, Lifebuoy, Vaseline and Pears.
Unilever’s commitment to the development of both economies remains resolute. Over the years, the company contributed immensely to Ghana and Nigeria’s socio-economic development in the following key areas: employment generation & skills development, enhancing local manufacture through foreign direct investment, building local capacity for regional export, ensuring full compliance with fiscal and regulatory requirements, providing support for enhanced social living and localised manufacture of brands.
We aim to continue to add value to Ghana and Nigeria not only through continued investments in local manufacturing and backward integration but also through various social projects that are aligned to the Unilever Sustainable Development Goals (SDGs).
For more information about Unilever and its brands, please visit www.unilever-ewa.com