Maybelline New York, the world’s leading cosmetics brand, is excited to announce Florence Ifeoluwa Otedola famously known as ‘DJ Cuppy’ as ‘Maybelline It Girl’ for Nigeria and for Ghana following her recent Samsung endorsement.
Already, the company’s new ambassador has begun promoting the brand. On Ther social media, she expressed her excitement “about my partnership with Maybelline Makeup! My goal is to drive inclusiveness and project Africa to the world through beauty!
“Cuppy embodies the determination, passion, and dream of making it happen in New York City,” said Sekou Coulibaly, managing director of L’Oréal West Africa, whose French parent company owns the Maybelline brand.
“As a young African female, it is an honour for me to be able to represent and join the Maybelline New York family!” said Cuppy, whose singles include ‘Vybe’ featuring Sarkodie and ‘Green Light’ featuring Tekno.
“As a teenager, Maybelline was my first ever makeup purchase. It is exciting to be a voice for not only myself but for every other young girl who wants to feel appreciated and valued in their various communities. We are strong, beautiful and capable of exceeding expectations and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”
Maybelline emphasized the inclusion drive in an official statement, saying the arrangement with DJ Cuppy “seeks to foster inclusiveness and empower all to make it happen”
A different tweet shows her apply make-up before a mirror as she talks to the camera from time to time. On the cover of the make-up kit she uses, an unmissable group of letters spells the word “MAYBELLINE”.