Singer and song writer, Sia has collaborated with bosses at MAC Cosmetics on a new lipstick shade to honour World AIDS Day on Friday. The Australian pop star is now the latest celebrity spokesperson of the makeup company’s famous VIVA GLAM campaign and proceeds from sales of her first beauty offering as MAC ambassador will benefit many people affected by the disease.
Sia has never been one to embrace the spotlight. She quietly wrote hits for stars like Rihanna (“Diamonds”) and Beyoncé (“Pretty Hurts”) but only in recent years has become a household name in her own right. Even when she had the whole world dancing to “Chandelier” and “Cheap Thrills,” she opted to cover her face on red carpets with a wig to protect her identity. That’s why we’d never guess she’d be down to not only front a beauty campaign for one of the biggest brands out there but also collaborate on a product. But we’re thrilled she stepped up.
Today, MAC announced the singer is the new spokeswoman for Viva Glam and will be coming out with a red lipstick named after her. The news comes after Dec. 1, World AIDS Day, which is significant because 100 percent of the Viva Glam collection raises funds to fight the deadly disease. Sia joins past collaborators like Taraji. P Henson, Ariana Grande, and Rihanna in supporting the cause.
“Sia’s soulful songwriting inspires countless fans to raise their own voices. Be heard – and seen – in VIVA GLAM Sia, coming 2018,” one post reads, while a later message encourages fans to, “Speak up, sing out and let the world see you… in the unstoppable color of VIVA GLAM Sia.”
The $17 lipstick is a warm hue, and the black tube features Sia’s name in red. It will hit stores on Jan. 25. Get your wallets (and wigs) ready.