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Kim K is taking her throne back!- New KKW Beauty Product Launch.

"It's amazing when you can really go head-to-head with some major brands, just doing it your own way."- Kim K.


The Kardashian-West family isn’t the only thing that’s growing in Kim K’s life— so is her KKW Beauty product line. She’s about to drop two new must-haves for holiday.

It’s been barely six months and KKW beauty has proven itself a force to be reckoned with. Since the launch of Kim’s contour kit in June, the makeup company has debuted an additional face and lip product (as well as three fragrances), racking up tens of millions in sales.

Kim Kardashian is rolling out new products — inspired by her own aesthetic preferences, as well as feedback from her millions of social media fans — at a rapid pace. For the holiday season, KKW Beauty is launching two new product formulas: Ultra Light Beams Powder and Ultra Light Beams Gloss — essentially neutral-tone glitter bomb explosions intended to be used everywhere (eyes, lips, body). They’ll be sold together in sets of a gloss with a coordinating powder.

Each product is available in five metallic shades, retailing for $32 a pop beginning on Friday, Dec. 1 at 12 p.m. PST; super-fans can also purchase the full, 10-piece collection in a box set. Anticipate!

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